If you are a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.Rich snippets help you to:
Attract potential buyers while they are searching for items to buy on Google.
Submit your product listings for free.
Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they are looking for.
The goal of a product rich snippet is to provide users with additional information about a specific product, such as the product’s price, availability (whether product is in stock), and reviewer(s) ratings and commentary.
The following guidelines apply to product snippets:
When using product markup, the main topic of the page should be about a specific product. Product markup on listing pages is not supported.
The product should be available for purchase directly on the page. We do not support product markup for pages that require a user to visit separate seller site or contact a seller offline to complete a purchase.
Adult-related products are not supported.
If the product has been reviewed by a single reviewer, the reviewer’s name needs to be a valid name for a Person (e.g. "James Smith") or Team/Organization (e.g. "CNET Reviewers"). For example, "50% off on Black Friday" is not a valid name.